The correct survey will help collect valuable information about important issues. All this will help make your product and marketing much better and according to this increase the profit. But it is worth being very careful during the creation of survey questions. An incorrect survey can cause the opposite result. In order not to harm yourself, a lot of people prefer to apply to the services of specialized in this field, companies such as Talktowendys Customer Survey and others.
How to create the right survey questions?
First, you should know the purpose of your research. If you do not have a clear goal, it is better to stop. Define your use before proceeding. The use of the poll will make the development of his questions much more comfortable, focusing on each step. Before you add a question, determine what you will do with the received answer.
If your poll contains an excessive number of open questions, there is the chance that the responder will leave the site earlier. You should understand that such type of questions takes a lot of time. For this reason, try to avoid this. However, if you have decided to include open questions in a survey, it is better to place them on separate pages at the end of it. In such a case, even if the respondent leaves the poll, you will have his answers on the previous pages.
Moreover, people should see the introductory page, which indicates which organization conducts the survey, it is topic, and the approximate time that can take this process. It is desirable to put up a few sentences. Otherwise, you risk losing potential respondents before the poll starts.
It is worth thinking about the look of every survey question. Make sure your poll is accessible and readable. Take into account optimal contrast to text and background. Also, establish a sufficient distance between the questions so that they are easier to read. Place them on several pages, rather than on one.
Write short and sample survey questions and adequate response options. This applies to those questions where you need to indicate how many opportunities – one or more.
Give people to understand how long the poll lasts, especially if it takes several pages. For example, show that it is a page 1 of 4.
Very important is to check your survey for clarity and effectiveness. Do it yourself, or with the help of your friends. It is possible that some issues will not be as clear and consistent as they seemed at first glance.
Do not forget, at the end of the survey, thank all the respondents for their participation. Consider the opportunity to share the results with the interviewees, or give them the chance to write a few sentences. Such a thing will be highly appreciated.