The cannabis market has significantly grown over the past years, even though marijuana is illegal in various states worldwide. However, marijuana consumption is not forbidden in several states in the US, so the need for proper cannabis marketing is in demand now. The cannabis marketing agencies focus mostly on discovering the main types of cannabis dispensary buyers that have changed recently. The knowledge of how a particular customer behaves allows you to build a working marketing strategy. Now, let’s find out the most common types of cannabis buyers and how they act.
1. The stoner
Stoner buyers are mostly characterized as friendly and peaceful. Their main feature goes to a consistency that made them the backbone of the cannabis market. Such buyers are often those usual clients who smoke regularly for recreational purposes and affect the new customers to join. Keep in mind that once the stoners are exposed to the old stereotypes, they will be looking for another cannabis brand.
2. The creative
This group of cannabis buyers usually come to cannabis use when looking for inspiration. The creative buyers are mostly writers and artists who wish to be more productive and produce more original content when smoking marijuana – they are a staple in the cannabis business.
3. The parent
You might be wondering that today’s number of parents who like to light up a joint after the children have been put to bed is increasing. Although the number of older parents is that small, the younger parents who are rather single smokers and joint lovers are interested consumers. This way, it will be better to offer cannabis products for both parents who are likely to try something new in smoking and parents who won’t be willing to change their way of smoking.
4. The patient
The patients have applied to the cannabis brands for medical use rather than recreational purposes. This group of buyers utilizes marijuana to relieve pain, including headaches, migraines, overall body pain, and relax muscles. You have to make your cannabis products useful for relaxing purposes and for medical use to fulfill the requirements of this group of buyers.
5. The connoisseur
These buyers are likely to pay steep premiums for lab-tested or organic cannabis as they have proper knowledge of cannabis. The connoisseurs are aware enough, so you can easily offer a wide range of luxury items to them, and be sure they will spend some more on marijuana.
6. The millennial
The younger generation is the active users of social media to be easily affected by online marketing. The best way to fulfill the needs of millennials is to offer high-quality cannabis products promoted via different social platforms.
7. The Generation X
Generation X is determined as the normal adults – they are innovators, teachers, professionals, businessmen, and businesswomen. As they have a range of responsibilities, including marriage, family, and career, these cannabis oil buyers generally look for peace of mind in marijuana products.